Georgina Barker

ENHANCING PRODUCTS

AM enables new design languages

AM can make things that are impossible or expensive to produce with traditional manufacturing technologies. This opens up opportunities for designers to explore original design languages that move beyond minimalism into more decorative, organic and bioinspired visual languages. This is facilitated by advanced digital design tools.

Key points:

01

AM enables original design languages.

02

These design languages are facilitated by digital design tools.

03

The AM technology determined the style of the end-product, not the design.

Patrick Jouin
“They're taking that what they have there and then seeing if I can use it to create new kind of unique shapes for industrial design.”
Nik Lee

Designers included in this theme:

Nik Lee

Arthur Azoulai

Patrick Jouin

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