DIGITAL DESIGN
Proficiency, exploration and eclecticism in using digital design tools
AM designers explore and work with a variety of Digital Design Tools. They use these tools in an eclectic way and they are proficient in moving freely between them. These tools range from traditional CAD used in product and industrial design to computational design tools and software from other sectors such as the gaming and movie industries. This allows AM designers to develop innovative aesthetics and cross-fertilise their work with tools used in other sectors.
Key points:
01
AM Designers explore Digital Design Tools from different sectors such as the gaming and the movie industry.
02
These tools allow them to conceive unique aesthetics.
03
They get inspiration from other creative domains.
"I can use it to create new unique shapes for industrial design, with the idea that you can pretty much print anything.”
Nik Lee
