AM reduces the distance between the designer and the user/customer

Connected Findings

  • AM brings designers close to each individual user.

AM allows the production of personalised products and this brings the AM designers closer to the user allowing them to conceive designs that address individual needs and requirements. AM reduces the distance between designer and user, between designer and end-use product. 

"it reveals how the technologies are changing the design process, because you can be really close to the customer and develop unique solutions for them”
Luis Bugin
DESIGNERS

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